11/16/2009 - For Immediate Release

Give More Than Just This Year's "Top Ten"
Part IV

Maple Landmark creates classic, natural, heirloom wooden toys to last a lifetime.

Middlebury, VT—As the corporate toy stores are releasing their list of the "Top Ten Toys for 2009", Maple Landmark continues to make classic wooden toys that have true staying power, are better for the environment, the American economy and most importantly the child.

At a time when children seldom go out to play and have little opportunity to just play, the "top ten toys for 2009" are just more of the same old, same old. In a recent article in Playthings Magazine (Nov/Dec 2009), highlighting the discussion that took place at the 'Building Our Future Toy Conference,' one of the participants commented that, "we are too busy stuffing slots and not thinking about what kids want to play with." Another commented, "it's not thinking about a product as a play experience and what entertainment value that's going to deliver to the child."

But from the very beginning—more than 30 years ago—Maple Landmark has always tried to think about the child when developing new products. "We don't have a professional product development team here," remarked Jill Stackhouse, Sales Manager, "we have parents, grandparents, great grandparents, retired teachers and even a few little ones that help us decide if new toys have good play value. We look to fill hole in the market not a price range."

Maple Landmark reinforces the value of open-ended play with parents by enclosing a 3-page brochure in their building block sets. The brochure helps guide parents in how to interact with their children and encourage creative play. "Many people think play is trivial, but it isn't," said Stevanne Auerbach, a.k.a. Dr. Toy. "Play is vital for the developing mind because it allows children to extend their imagination, resourcefulness, social interaction, problem-solving skills and resilience." And according to Jim Whitney, President of Educational Insights, "Effective play produces a well-rounded child, ready to take on further learning challenges."

Maple Landmark's newest emphasis on it's Schoolhouse Naturals line has opened up new opportunities to play for children under 3. All of the Schoolhouse Natural toys are crafted from responsibly harvested hardwood maple and have no finish. The Schoolhouse Naturals are also scaled large for little hands and the utmost safety, leading itself to hours of open ended play.

To learn more about Maple Landmark's products please visit www.maplelandmark.com.

Contact: Barbara Rainville • 800-421-4223
Images available for download, please contact us.

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