11/16/2009 - For Immediate Release

Give More Than Just This Year's "Top Ten"
Part I

Maple Landmark creates classic, natural, heirloom wooden toys to last a lifetime.

Middlebury, VT—As the corporate toy stores are releasing their list of the "Top Ten Toys for 2009", Maple Landmark continues to make classic wooden toys that have true staying power, are better for the environment, the American economy and most importantly the child.

Often the top ten toys are the fads of the holiday season—we can all remember Cabbage Patch Dolls, the White Power Ranger action figure and Beanie Babies—victims of marketing, both corporate and playground, and in many cases even seemingly planned shortages to the extent that our children didn't have a chance! And to what end? Yes, Christmas Day was exciting but by Valentine's Day most of the top ten toys find their way to the bottom of the toy box or at the bottom of the landfill broken.

But Maple Landmark's wooden products have the staying power. "Children are imaginative, creative and curious and when specifically themed toys "box-in" a child's mind, interest is lost quickly. Toys like our classic building blocks, cars, trucks, and trains allow for an open-ended play that grows with the child over time. Our toys, especially the blocks, don't force a theme or totally define the play experience. No right or wrong in play," said Pat Rainville, finish room supervisor and former elementary school teacher.

In a recent article in Playthings Magazine (Nov/Dec 2009), highlighting the discussion that took place at the 'Building Our Future Toy Conference,' one of the participants commented that "it's all about creating an experience...the experience has to be great to bring people back." Classic toys that allow for great experiences are going to be the "go to" toy for the child for many years to come, creating staying power and helping the toy to stay at the top of the toy box.

Visit www.maplelandmark.com to see the complete line of classic wooden toys.

Contact: Barbara Rainville • 800-421-4223
Images available for download, please contact us.

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