02/17/2006 - For Immediate Release
Middlebury, VT—Maple Landmark has furthered it's commitment to be "green" by being accepted into the Co-Op America organization. The Co-Op America organization works on several fronts to create "economic action for a just planet."
Co-op America's work combines four strategies to accomplish their goals. Their strategies are to empower individuals to make purchasing and investing choices that promote social justice and environmental sustainability; demand an end to corporate irresponsibility through collective economic action; promote green and fair trade business principles while building the market for businesses adhering to these principles; and to build sustainable communities in the US and abroad. (excerpt from the Co-Op America website).
Co-Op America uses these four strategies to create membership criteria. Concepts such as; using the business as a tool for positive social change; "values-driven" as well as profit-driven; socially and environmentally responsibility throughout the business and manufacturing facilities; and a commitment to extraordinary and innovative practices that benefit: 1) workers, 2) communities, 3) customers, and 4) the environment are the backbone of the membership criteria.
Maple Landmark associates most directly with the third strategy of promoting green businesses. Through the Green Business program of Co-Op America businesses not only getting an opportunity to network with other businesses but also to reach out to consumers that are looking for businesses and products that are socially and environmentally responsible.
In 2005, Maple Landmark introduced the Natural Classic line of large trucks. These trucks are crafted from responsibly harvested local hardwoods and finished with a beeswax based finish. In 2006, Natural Oval Bead and Natural Oval Bell Rattles were introduced. Crafted from the local hardwoods, as well and finished with a whey based finish. These and all of Maple Landmark's other products have either met or exceeded the government safety standards for children's products.
"We, at Maple Landmark, have worked tirelessly to find ways to do things better, whether it be in the production process or the materials we use," stated Mike Rainville. He went on to say that "unfortunately our products aren't always reaching the customers that want them the most. We are finding that many consumers are concerned about what their children play or come in contact with so we are hoping that the association with Green Business and Co-Op America will help those customers find us." The Green Business program offers internet listings for consumers looking for a vast array of products and services that are considered to be "green."
Rainville, founder and owner of Maple Landmark, also hopes that this association will open other doors of opportunity as well. Always on the lookout to do business with companies that share similar philosophies, goals and materials Rainville can see the value in networking within this group. "We all have a lot to offer each other, we just need a conduit to connect and the Green Business program offers that as well."
For more information on Maple Landmark and the product offerings please visit the website at www.maplelandmark.com. To learn more about Co-Op America, visit their site at www.coopamerica.org.
Contact: Barbara Rainville • 800-421-4223
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